Chapter 16: Merchant

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A week after the completion of my city and its subsequent opening, the number of humans visiting my city had increased. My most recent tallies stated at least 300 humans per day were visiting and at least 50 of them stayed the night on our inn.


DP too was steadily being gathered.

An average of 5 DP was gained per human that stayed in the city for a full day. If they only stopped by momentarily, this number would drop to 2 DP on average. All in all, my daily income was around 500 DP.

It seemed like this city stimulated various human desires and since human emotions fluctuated more than I expected, my income amounted to such.


At the moment, Kuina and the others hunting in the [Crimson Cavern] still provided me with more DP but that was bound to change as I gained more human visitors.


Because I had finally secured a steady flow of income, I could now prepare for [War] and build my vicious dungeon without worry.

It would be a rather bad idea if I did not begin preparing for a [War].

It was to my advantage that I was able to make a dungeon whose sole purpose was the annihilation of any and all intruders while the other Demon Lords had to balance protecting their crystals and drawing in humans into their dungeons.


“At last, I’ve finally made it this far. The headaches were endless but I made it.”


…but there still were problems.

Given that a great number of hot-blooded adventurers were coming to our city, it was only natural for them to have disputes with their fellow adventurers.

On top of that, there were issues of theft too. The group of people trying to steal swords were especially high in number.


The Golems, however, resolved all these problems with a show of force.

The Golems were programmed to suppress ensuing acts of violence at once and also to arrest anybody trying to take with them items from the store that they didn’t pay for.


Besides those problems, there were an endless supply of apple thieves, people squatting in order to skip out on the inn charges, and people who harass the Mythological Foxes, Dwarf Smiths, and High Elves.

…They were all dealt with by the Golems though so our city remained peaceful. Golems were truly convenient.


“Oto-san, things have finally settled down.”

“Nice, isn’t it? We’ve hired helped, after all.”


At the moment, I was at the city leader’s house, diligently doing office work.

The store and inn now had at least 10 adventurers working part-time which freed up Kuina from working there.


It seemed like with a daily salary of 12 silver coins, twice the average salary of a manual laborer, the job was so fascinating that some of the broke and lower-class adventurers even wanted to keep on working for us for the long-term.


In some point in the future, it might be better to give them a house to settle into instead of letting them live meagerly and stay at a communal room in the inn.

I hoped to have full-time employees at the inn and store rather than part-timers.


As I was thinking so, the door burst open and in came Elder Dwarf and Ancient Elf.



“My master.”


The two wore serious looks on their face as they walked.


“What’s wrong? Why do the two of you look like that?”

“Master, we’re shorthanded. I need more help.”

“Me too. There’s too much work.”


They were quite distressed.

The store and the inn didn’t require much skill out of its employees so adventurers working part-time were able to do most of the work and only needed to be watched over. Blacksmithing and agricultural duties however needed expertise.


Apparently, the adventurers boasted about the swords they bought in our city and were steadily spreading news about it, leading to even more adventurers visiting our city to buy the swords. Perhaps it was even too popular that even if we doubled its price, more will still come.


The apple, for its mysterious ability to relieve stress, and the bread, for its unusual deliciousness, had also gained popularity among the adventurers.


These were all reasonable but the number of swords that could be made in a day was limited while the apple and wheat—the main ingredient of our bread—were only grown at an accelerated rate due to the elves’ power.

It was becoming quite taxing.


“I kind of understand. But first, Elder Dwarf, I ordered to to lessen the number of swords produced down to twenty a day but did even that not help? Sure, you already have a month’s worth of advance orders but is that pace too much?”


I was hoping that increasing the scarcity of the swords instead of selling them all out at once would, aside from making the dwarves’ workload lighter, keep the customers going back.

Furthermore, the blacksmiths and the resale merchants of the nearby city would seriously complain if we sold too many swords.

However, if we went to the other extreme and sold all the swords only through advance orders, its effect to draw in visitors would be gone. So I decided that five of the twenty swords made daily would be displayed over the counter and would be sold to the winners of a lottery.


In addition, the raw materials were also an issue.  The Golems diligently dug and gathered the materials night and day but between their current mithril output and our [War] preparations for the dungeon proper, that was really all we could spare.


“There are still a lot of requests for weapon and armor repairs. Also, the orders for custom-made items are too detailed and bothersome. The Dwarf Smiths couldn’t handle it all by themselves so I’m forced to working on the orders too. The humans have increased so an expansion of our buildings is also necessary. We are just barely able to handle the orders right now but it keeps me from doing my true job: the development of our weapons.”


I understood what she meant then. The sales aside, the repairs of their equipment wasn’t something we could make the adventurers wait for too long.


“Alright, I’ll give you two new Dwarf Smiths.”

“Thanks. Two of them should be enough.”


In our past week of operations, my DP had increased by a considerable amount. This much of an expense should pose no problem.

Plus, Dwarf Smiths were B rank monsters and would become a significant addition to our fighting force so it was like killing two birds with one stone.


“Okay then, how about you, Ancient Elf?”

“Yes, as for us, we are harvesting more than we are able to grow. No matter how much we accelerate the growth, it is rapidly being consumed. It’s to the point that the High Elves have gotten groggy.”

“The apples aside, instead of you guys growing the wheat, could we not just use the ones bought from Eclaba?”

“It’s better that we don’t. Our bread is now known to be delicious and there are a lot of visitors coming to our city for the bread so if we used the wheat bought from Eclaba, they might get upset.”


She was definitely right. If the bread suddenly stopped being delicious, the customers would indeed get upset.

The taste of the wheat was the result of combination of the blessings it had received from the elves, the fertile farmland, and the water supply.

Even if the elves did not accelerate the growth of the wheat, good tasting wheat could still be harvested in our lands. In the future, the immigrants shall be the ones to grow the wheat, only it would take them longer before they could harvest.


“I understand. I’ll also give you two new High Elves. Like so, the growth acceleration to the crops would be enough. Also, why not make your work easier and make use of the humans to harvest the apples and wheat? As soon as possible, hire part-timers… no, they’ve got to be immigrants, don’t they?”


So far, we still didn’t have any immigrants. Something I should rectify soon.


“Yes, of course. I think I’ll leave it to them then. Thanks!”


With that, I somehow managed to solve their issues.

But then, I saw Kuina looking enviously at the relieved Elder Dwarf and Ancient Elf.


“Oto-san, just like El-chan and Elf-chan, the Mythological Foxes…”

“We can’t, at least not now. We only have so much DP left, I think it’s better to spend it elsewhere for the moment.”


Almost all of the DP I had gained after the founding of this city was going to be spent on creating the Dwarf Smiths and the High Elves.

So of course, we couldn’t afford to make the Mythological Foxes whose numbers were enough for the moment.


“I understand… how unfortunate.”


When I thought the conversation was over, I heard the sound of the bell installed on the door.




“Yes, my lord.”


The one that came in was Wight. Behind him were a wealthy looking man with good physique and a slender man with a well-trained body.


“This gentleman said that he wanted to talk with you, my lord, no matter what so I led them here.”


As Wight said so, the gentleman lined up beside him.


“I am most honored to meet you. My name is Konanna Krutrudo and I run a small firm back in Eclaba. The purpose of my visit to this splendid city being governed by the great sage Procell-sama is that I have something I wish to talk about with you.”


Just when I thought he radiated the scent of money, he indeed was a merchant. The man standing close beside him probably was his guard.


“What an honor it is. Are you perhaps Krutrudo of the best and largest firm in the commercial city of Eclaba? Certainly, I would listen to whatever it is you wish to talk about. But first, instead of talking standing here standing, why don’t we sit ourselves and relax in the room over there?”


I guided the men to the drawing room I had prepared in this house.



When I gestured for them to sit, the man with good physique… Konanna, did so but only after he gave me his thanks.


“This is a good item. This is my first time to see a chair this fine and comfortable.”

“I’m pleased to know it is to your liking.”


It was made with [Creation]. It was the finest chair in my memories.

If asked, Elder Dwarf was likely to say it was an ergonomic, unbelievably rational, wonderful beauty.


“Many of your furnishings, among other things, are unfamiliar to me. It might be rude of me but where did you come from?”

“In a humble village somewhere across the sea, far to the east.”

“And the name of that place is?”

“A secret. The fruit and swords we sell here at Avalon as our specialties are all from there so excuse me from not sharing any further knowledge.”


It was a line I had prepared beforehand.

Saying the items were brought over from the other side of the sea and were therefore developed there was, by itself, persuasive.


“I see, that’s reasonable. I wouldn’t tell a stranger anything about my secrets to success, after all.”

“Thank you for your understanding.”

“Can you tell me one thing though: I would like to know your reason to build a city composed mostly of young demi-human girls here in this remote, monster-infested land?”


I was surprised that even though he was a merchant, he wasn’t asking anything directly related to money.

But then again, he could just be looking for anything that could be used as my weakness.


“Yes, I can tell you that. It might not be obvious based on my appearance but I have the blood of demi-humans flowing in me. I was being persecuted as I grew up and by the time I reached adulthood, I immediately left to go on a journey. On my journey, I met with several others that had similar troubles. I then thought I wanted to help them somehow.”


I smiled wryly as I reached the end of my made-up story.


“If demi-humans are going to just be persecuted wherever we go, I decided I would rather build a city outside of any nation’s borders where demi-humans could happily live out their lives. I then gathered candidates for my city. Luckily, everything that my plan needed was here.”


It was a complete and utter lie but it couldn’t be easily dismissed as one.

The merchant’s eyes grew sharper as he tried to see through my real intentions.


“I see, that’s wonderful. You are not just an influential man that has built and is governing a city like this but you are also a man of character.”


I don’t think he seriously believed my story but he didn’t press any further.


“I don’t deserve to be called a man of character. It was simply my ego at work.”

“I see, I see. I shall take note of that distinction. Yesterday, I had the privilege to stay at your inn but, oh my, that hot spring was wonderful. It relieved me of some of my fatigue. And the combination of submerging myself into the hot bath and the ice-cold alcohol made out of the fruit called the apple was simply the best!”

“It pleases me greatly to hear that. But leaving that aside, shall we get into the main purpose of your visit? You did come here to do business, did you not?”

“Yes, indeed.”


The smell of profit emanated from this city. And so, humans were rapidly gathering here. With them doing so, it was only natural for humans like him to come rushing here.

I was rather grateful to them, the humans who would come here bringing their own products to sell, for Avalon lacked a great number of things.


“I’m sorry but let me say this upfront: I will refuse any business that involves selling our products outside of the city and any that will reveal the techniques we use.”



The merchant was clearly taken aback. Perhaps what I said was his true purpose.

My goal was to gather a lot of people here in my city, not to earn money. No matter how many items we procure or how much of it we could sell was of little consequence to me.

That was why I was perfectly fine with something like selling only one sword to each customer.


“But, if the deal is going to be within this city, you have my utmost cooperation. Now that that’s out of the way, let us discuss the details of your deal.”


And like that, a battle different from ones where swords clashed against swords began.


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37 thoughts on “Chapter 16: Merchant”

  1. elf and the dwarf are dying from overwork and this guy is still unwilling to give them a name to make them stronger. lmao


  2. This is s battle of economic with head of a large company.
    Not so easy as physical combat with some demon Lord.
    Thanks for the chapter


  3. Marked_One said:

    Those sword sell are really stupid. That amount of work, with 3 people (as far as people can see), is not possible.

    As far as fantasy novel go, there is no problem.

    When in come to city management, number of people and the creation of product, the author is pulling it ouf of nowhere.

    This is fine for those that like it, but for people that are into more realistic novel (as much as you can in fantasy novel), this will be hard to read.


    • People thay buy those dont know if there is more people making the crafts so they should think to much of that. He told already that he is mostrly employing the adventurers and using golems for minor tasks.


    • But he has overpower creatures, so, he don’t giving a fuck about this… The only problem are the ohter Demmons Lord, but he has the Marcho bless’s if you know what i mean rss


  4. Gin Wolfstein said:

    I wonder if the perverteds were already lolicons before entering the city, or woke up after seeing all the lovely lolis…?
    Thanks for the chapter


  5. Insanityplea said:

    Thanks for chapter!

    I honestly cannot wait for someone to get drunk in a tavern and get a little touchy-feely with a mytho fox girl…she could break him in half before the golem even responded :> and with all the hired help, I am going to assume that the demis in charge of customer service areas will pick up on suitable behavior instead of just being nice, kind and helpful.

    The DP thing is weird. Its stated that emotions are what cause fluctuations in the DP but arnt all the guests being surprised, shocked, excited and other usually more positive emotions? They might get a little negative not buying a sword or something but if these positive emotions arnt spiking the DP up some…his plan of feeding on positive emotions might not work. Granted with human greed plenty of negative emotions will come around as a city gets built but hes trying to make a happy and peaceful city…eh.

    Now if DP worked like in The Lazy Dungeon Master where stronger beings give higher DP values (ffs how terrible is it that whenever I type DP for Dungeon Points the immediate next thought is “double penetration?”?!? my mind is a terrible wasteland of indecency) it wouldnt really matter if they are positive or negative so im kinda curious how the author is gonna spin this.


  6. thediabolicalgenius said:

    Thanks for the chapter noob.
    Like I guessed, people with ulterior motives are already showing up to Avalon. For now it’s merchants looking to make money out of dealing with them, but once it becomes really profitable and the city becomes more and more desirable for those in power to possess, it’s only a matter of time before nobles and national figures get involved. It should make things interesting.


  7. Thank You 4 d Chapter~ ^^

    I guess next time he would need to deal with smuggling cases where those merchant would try to smuggle the items to sell it outside the city.


    • if he is selling a ficed number of swords and only selling a fixed number per person sumgling is not a downside as they still need x amount of people to buy the swords and it would be even worse if he set a time span greater then 1 week per person to buy a sword meaning that if he sells 20 swords each day that would still mean you have to have at least 140 people there or passing trough in a week and that is counting you get all your people to buy the swords first and the bread is even harder to smugle as it is something that roots same with the apples and if he still sets a fixed amount smuglers would need to have a lot of people there and then even more for his lottery to win it so he would still gain the people he wants just a different kind but the kind is unimportant for him as all are DP in the end


  8. Reaper Phoenix said:

    Thanks 4 the chapter!

    Composed of only young demi-human girls? Wait, didn’t that merchant count Wight? Wight is a guy isn’t he?

    Liked by 2 people

    • Oversight on my part. I forgot about him. The raw doesn’t state any quantitative word(I forgot the right term) and I felt it lacking o just say composed of girls


  9. Thank you for the chapter!


  10. Thanks for the chapter !!!


  11. And as expected; his girls are getting harassed, though it’s managed for now. He really needs some non-lolis working a brothel, or at least some male non-shota demihuman males working as guards alongside the golems.


  12. Thanks for the chapter. For anybody’s information; check out the newest chapter that is epilogue of volume five that just came out like two days ago. A thing that many were speculating and wishing for happened.


  13. neurosabrac said:

    Thanks for the chapter.


  14. Thank you for your work!


  15. Thanks for these frequent updates


  16. Random Internet User (tm) said:

    Thank you kindly for the chapter!


  17. Thanks for the chapter :3


  18. thanks for the chapter


  19. Thanks for the new chapter!


  20. Thank you for the chapter.


  21. Kensei Seraph said:

    Thanks for the chapter.


  22. ∧_∧  
    (il´‐ω‐)ヘ Thanks!!
    ∩,,__⌒つっ Nepu!!!


  23. Thank you for the update..


  24. Surprisingly low ammount of DP for ppl staying guess that’s why most Dungeon Lords are warmongers.

    Liked by 3 people

    • Yeah and I doubt the 5DP per person is going to increase further. So his only hope really would be to increase his citizens.

      Liked by 1 person

      • well, it was mentioned that it depends on the emotions of the human beings so, maybe if theres business of human merchats or a mine for public use; they get more dp per day cuz you know he human greed knows no bound and is also possible to get dp for killing enemies that come to invade or those whit ill intention, not to mention that he did mention that after stabilizing the city he was gonna build a great dungeon where the lower levels are open to the humans and whit the upper leves so protected and hidden that no one can get to the dungeon core.

        Liked by 2 people

      • the immigrants would be a great constant income maker, thought I think they would make lower DP output once they’re contented with their life… no fluctuations of emotions.

        Well thr sheer number of would-be citizens would just increase the DP gain~

        Liked by 1 person

      • It would if he open a casino…. gambling make money n yummy emotion. Greed is the best.

        Liked by 3 people

      • Gambling and succubi/incubi prosi- Onee-chans and Onii-chans, will help increase the DP per person!


    • 5 per person per day

      which means
      50 with 10
      500 with 100
      5000 with 1000

      and that is bare minimum. With a swing of peoples emotion that number would double or triple.

      attract people with good food and a comfortable place to stay. Put easy (fake) dungeon where adventure can make good money but a minimum of danger and he will more then a 1000 people living and working in his city in no time.

      Liked by 2 people

    • madmann135 said:

      The MC knows that he is getting a small amount of DP but at the same time he is betting on a simple yet interesting trick, quantity over quality.
      He is making up the low DP gains by having more people living in his ‘dungeon.’

      Liked by 1 person

    • It is especially doing the maths, he gets about 5 per person that stays a day and 2 per person that only sticks around a short while and he gets 300 people a day and 50 people of those 300 staying overnight, this makes 500 for the short stayers plus 250 for the overnighters, this makes 750 daily, plus the adventures who are ‘part-timers’, if they’re not leaving (as they won’t count to the 300 coming in)


  25. Thank you very much


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